Project Background FWP (Formosa Energy Power), a subsidiary of Foxlink Group, is one of Taiwan's first green energy trading platforms to receive a private electricity sales license, providing professional technical services and information security assurance. FWP is also committed to developing energy-saving ESCO and energy storage technologies, offering a comprehensive range of renewable energy services. FWP plans to launch its IPO in 2025 and enter international markets. To effectively convey FWP's professional brand image, Geber offers customized consulting to assist FWP in developing and clarifying its brand meaning and strategy, designing a visual identity, and producing an IPO brand image video. Through in-depth diagnostics, we support FWP in identifying key brand development priorities and establishing a clear future positioning, resulting in a robust brand operation strategy.

Project Background As the world's second-largest forged wheel brand, SAI focuses on providing high-end, customized, lightweight forging solutions for the mobility and aerospace industries. Over the years, it has actively invested in and mastered key technologies, offering market-leading solutions to clients, including several internationally renowned supercar and automotive brands. SAI also plans to go public to enhance business collaboration and pursue greater brand influence. In the past, SAI’s brand visuals lacked professionalism and an international image, making it difficult to closely connect with its high-end, customized services. Additionally, SAI’s brand communication strategy has leaned toward a technical, capability-driven approach, lacking a focus on conveying the core values of the overall corporate brand. Therefore, through brand renewal, SAI aims to build a brand image that reflects its core and unique qualities, enhancing brand recognition and establishing a foundation to convey brand value effectively through appropriate marketing in the future.

Project Background Sara Rose International (SRI) is an experienced international procurement partner, offering clients comprehensive one-stop solutions ranging from procurement agency services to e-commerce operations. SRI strives to achieve excellence in innovation, sustainability, efficiency, and quality, catering to the diverse needs of its partners. Established with a strong foundation in the U.S. market, SRI aims to expand its reach globally, necessitating the creation of a solid brand foundation and the development of an international brand image. Previously, SRI's brand visuals lacked professionalism and an international appeal, making it challenging to associate its identity with its procurement agency services. In terms of brand communication strategy, SRI focused primarily on technical capabilities, failing to articulate the core values of the company’s brand as a whole. To address this, SRI sought a comprehensive brand transformation to build a distinctive identity that embodies its core values and unique qualities. This transformation aims to enhance the company’s brand recognition and ensure its future marketing efforts effectively communicate its brand value.

Project Background T-Global focuses on the research and development of all-round thermal solutions, manufacturing and sales of materials, and in line with the concept of agile customer service and flexible production, to meet the various needs of customers for the thermal of electronic products. The fierce competition in the market and changes in consumer demand have prompted T-Global to transform from a material manufacturer to a full-scale thermal engineering solution provider. T-Global actively develops diversified product lines and services, provides customers with a comprehensive set of consulting solutions and products as a whole, and even extends the service industry to AR, VR, electric self-driving cars, 5G communications and other emerging industries.

Project Background Kinetics Technology Corporation is the best analyzer machine system integration company in Taiwan, which exclusively acts as the agent for high-quality analyzers and provides system design planning, professional maintenance and technical consulting services. In recent years, Kinetics has actively transformed from an agent of foreign products to a comprehensive monitoring solution provider. Based on their abundant experiences, Kinetics has been focusing on developing their own products, providing comprehensive monitoring system design and information processing integration services, which has won the recognition from many international clients. The next step of the company is to branch out to the global market and establish an international brand image. The prior brand communication and sales patterns were too technical-oriented and the internal brand identity was not consistent. Kinetics also lacked the communication of the core brand value within the company and the branding experiences. The CEO of Kinetics then realized the importance of adjusting the brand strategy when expanding the company business, which can make old clients see the changes of Kinetics and attach to more new clients. The transformation can also increase the global brand visibility and company competitiveness and then drive the growth of revenues.

Project Background In response to market trends, LEOTEK has transitioned from its original lighting business to the smart transportation sector. During this brand transformation period, a clearer brand strategy and identity are essential. With its long-term development, LEOTEK’s brand assets lack systematic organization, and its brand recognition needs enhancement. Establishing a structured corporate identity and effectively applying visual assets across various promotional channels are crucial to boosting overall visibility. This project focuses on assisting LEOTEK in formulating a brand strategy, building a comprehensive brand identity system, and precisely communicating its core brand values to new markets and target customers.

Project Background LAGIS Enterprise, which specializes in surgical instruments and consumables, is the largest scale of minimally invasive surgical instruments manufacturer in Taiwan and obtains a number of international medical device certifications. For years, LAGIS has been providing high quality and complete surgical materials of laparoscopic minimally operation by its superior research and development ability, mold design and technique integration. Due to the COVID-19 pandemic shock since 2020, LAGIS, which relied on traditional marketing models such as participating in international exhibitions and visiting distributors, suddenly lost its vital marketing channels. In addition, LAGIS had overemphasized technology and products in the past, resulting in a lack of precise brand characteristics and a consistent international brand image. Geber helped LAGIS to clarify its brand positioning and brand strengths to increase its global competitiveness. Geber also used digital marketing strategies to promote the brand, increase market opportunities and expand overseas sales channels.

Project Background With over 40 years of expertise in plastic raw materials, DYNACHEM faced challenges including overlapping business models, unclear corporate positioning, and limited brand development potential. These issues hindered market differentiation and internal brand awareness. To build a professional brand image, Geber formulated a corporate-level brand strategy, unlocking new possibilities for DYNACHEM’s development in the traditional plastics manufacturing sector.

Project Background Applied Materials technologies are crucial to the advancement of semiconductors and display technology, which makes their presence in Taiwan’s tech industry even more significant. That is why they would like to establish a strong social media presence to help the company engage with local audiences, share insights, and enhance brand visibility, strengthening its position as industry leaders.

Project Background FWP (Formosa Energy Power), a subsidiary of Foxlink Group, is one of Taiwan's first green energy trading platforms to receive a private electricity sales license, providing professional technical services and information security assurance. FWP is also committed to developing energy-saving ESCO and energy storage technologies, offering a comprehensive range of renewable energy services. FWP plans to launch its IPO in 2025 and enter international markets. To effectively convey FWP's professional brand image, Geber offers customized consulting to assist FWP in developing and clarifying its brand meaning and strategy, designing a visual identity, and producing an IPO brand image video. Through in-depth diagnostics, we support FWP in identifying key brand development priorities and establishing a clear future positioning, resulting in a robust brand operation strategy.

Project Background ASML is the leader of the global chip and lithography technology market, providing the world's leading chipmakers with lithography equipment and services. Headquartered in the Netherlands, ASML officially established the Taiwanese headquarter in Hsinchu in 2003, being home to local corporate functions as well as customer support and software development. ASML is an internationalized corporate which has 70 offices located in 16 countries. Geber has cooperated with ASML since 2017 assisting ASML with the synchronization of information between the Netherlands and Taiwan, and also with the interaction with local target audiences in a better, more profound manner. We combined both marketing strategies of long-term and medium-term, and assisted ASML with its social media operations such as Facebook, LinkedIn ,and LINE. Moreover, through digital marketing campaigns, we built and enhanced its employer brand and strengthened its interaction and communication with the Taiwanese audience. 

Project Background As the world's second-largest forged wheel brand, SAI focuses on providing high-end, customized, lightweight forging solutions for the mobility and aerospace industries. Over the years, it has actively invested in and mastered key technologies, offering market-leading solutions to clients, including several internationally renowned supercar and automotive brands. SAI also plans to go public to enhance business collaboration and pursue greater brand influence. In the past, SAI’s brand visuals lacked professionalism and an international image, making it difficult to closely connect with its high-end, customized services. Additionally, SAI’s brand communication strategy has leaned toward a technical, capability-driven approach, lacking a focus on conveying the core values of the overall corporate brand. Therefore, through brand renewal, SAI aims to build a brand image that reflects its core and unique qualities, enhancing brand recognition and establishing a foundation to convey brand value effectively through appropriate marketing in the future.

Project Background Sara Rose International (SRI) is an experienced international procurement partner, offering clients comprehensive one-stop solutions ranging from procurement agency services to e-commerce operations. SRI strives to achieve excellence in innovation, sustainability, efficiency, and quality, catering to the diverse needs of its partners. Established with a strong foundation in the U.S. market, SRI aims to expand its reach globally, necessitating the creation of a solid brand foundation and the development of an international brand image. Previously, SRI's brand visuals lacked professionalism and an international appeal, making it challenging to associate its identity with its procurement agency services. In terms of brand communication strategy, SRI focused primarily on technical capabilities, failing to articulate the core values of the company’s brand as a whole. To address this, SRI sought a comprehensive brand transformation to build a distinctive identity that embodies its core values and unique qualities. This transformation aims to enhance the company’s brand recognition and ensure its future marketing efforts effectively communicate its brand value.

Project Background T-Global focuses on the research and development of all-round thermal solutions, manufacturing and sales of materials, and in line with the concept of agile customer service and flexible production, to meet the various needs of customers for the thermal of electronic products. The fierce competition in the market and changes in consumer demand have prompted T-Global to transform from a material manufacturer to a full-scale thermal engineering solution provider. T-Global actively develops diversified product lines and services, provides customers with a comprehensive set of consulting solutions and products as a whole, and even extends the service industry to AR, VR, electric self-driving cars, 5G communications and other emerging industries.

Project Background Kinetics Technology Corporation is the best analyzer machine system integration company in Taiwan, which exclusively acts as the agent for high-quality analyzers and provides system design planning, professional maintenance and technical consulting services. In recent years, Kinetics has actively transformed from an agent of foreign products to a comprehensive monitoring solution provider. Based on their abundant experiences, Kinetics has been focusing on developing their own products, providing comprehensive monitoring system design and information processing integration services, which has won the recognition from many international clients. The next step of the company is to branch out to the global market and establish an international brand image. The prior brand communication and sales patterns were too technical-oriented and the internal brand identity was not consistent. Kinetics also lacked the communication of the core brand value within the company and the branding experiences. The CEO of Kinetics then realized the importance of adjusting the brand strategy when expanding the company business, which can make old clients see the changes of Kinetics and attach to more new clients. The transformation can also increase the global brand visibility and company competitiveness and then drive the growth of revenues.

Project Background In response to market trends, LEOTEK has transitioned from its original lighting business to the smart transportation sector. During this brand transformation period, a clearer brand strategy and identity are essential. With its long-term development, LEOTEK’s brand assets lack systematic organization, and its brand recognition needs enhancement. Establishing a structured corporate identity and effectively applying visual assets across various promotional channels are crucial to boosting overall visibility. This project focuses on assisting LEOTEK in formulating a brand strategy, building a comprehensive brand identity system, and precisely communicating its core brand values to new markets and target customers.

Project Background Applied Materials technologies are crucial to the advancement of semiconductors and display technology, which makes their presence in Taiwan’s tech industry even more significant. That is why they would like to establish a strong social media presence to help the company engage with local audiences, share insights, and enhance brand visibility, strengthening its position as industry leaders.

Project Background Wistron provides a range of technology services, including product development, design, and manufacturing in the information and communications technology (ICT) sector. In response to global trends, Wistron has established several overseas offices, each with specialized teams to enhance diverse and high-value services, fully meeting customers' flexible, real-time, and customized needs. In recent years, to improve operational agility and efficiency, Wistron has actively driven digital transformation, focusing on emerging technologies such as 5G, AI, and IoT. The company aims to shift its image from a traditional hardware R&D and manufacturing ODM/OEM to becoming one of the largest global information and communication technology enterprises. To address these challenges, Geber assisted Wistron in building an overall employer brand image and connected a series of internal and external marketing strategies. This effort successfully attracted the relevant talent to join Wistron and prepare for the future challenges ahead.

Project Background ASML is the leader of the global chip and lithography technology market, providing the world's leading chipmakers with lithography equipment and services. Headquartered in the Netherlands, ASML officially established the Taiwanese headquarter in Hsinchu in 2003, being home to local corporate functions as well as customer support and software development. ASML is an internationalized corporate which has 70 offices located in 16 countries. Geber has cooperated with ASML since 2017 assisting ASML with the synchronization of information between the Netherlands and Taiwan, and also with the interaction with local target audiences in a better, more profound manner. We combined both marketing strategies of long-term and medium-term, and assisted ASML with its social media operations such as Facebook, LinkedIn ,and LINE. Moreover, through digital marketing campaigns, we built and enhanced its employer brand and strengthened its interaction and communication with the Taiwanese audience. 

Project Background In 1970, when semiconductor was still an emerging industry, there were many visionary leaders came together to form a forum for semiconductor equipment and materials suppliers, which is known as Semiconductor Equipment and Materials International (SEMI). Today, SEMI has become an international industry association with offices around the world. In Taiwan, SEMICON Taiwan is the only and the most international semiconductor exhibition, which is also the second largest semiconductor exhibition in the world. In addition to the microelectronics industry chain, SEMI has also branched out into renewable energy areas, including hydrogenic energy, fuel cell and green finance, etc. Semiconductor and energy industries have prominent influences on Taiwan. How to achieve the business objectives of SEMI Taiwan and send the brand image to the audiences though social management and social marketing has become a big challenge.

專案背景 MISUMI株式會社自1963年成立以來，秉持「高品質、低成本、短交期」（QCT）的核心價值，專注於提供沖壓、塑膠模具零件、自動化機械零件及加工工具等高品質產品，並透過線上型錄訂購平台，實現快速且高效的供應服務。台灣三住作為MISUMI集團的重要分支，致力於強化在地化經營，成為支持台灣自動化產業的重要夥伴，並不斷以創新商品滿足客戶需求。 為了在台灣市場提升品牌影響力，台灣三住與格博展開合作，透過多元化的社群媒體經營策略，強化品牌曝光並吸引更多關注。

Project Background Edwards Technologies Limited is the global first brand providing sustainable manufacturing solutions for the semiconductor industry, offering pumps and abatement equipment that help partners in semiconductor manufacturing continuously move towards "lower carbon footprints" and "higher usage efficiency". Headquartered in the UK, Edwards has over a century of history, with a presence in 30 countries and 7,000 employees, spanning industries including semiconductors, flat panel displays, aerospace, medical, and general industrial sectors. It is a global industry leader in high-tech vacuum and emissions reduction research and development. Edwards collaborates closely with global customers, dedicated to maximizing resource efficiency and minimizing the environmental impact of technology and industry through research and development. Facing the global goal of carbon neutrality by 2050, the primary objective of this project is how Edwards Taiwan can demonstrate its "sustainable manufacturing" leadership in the semiconductor industry through digital marketing and Facebook management, while also conveying its Employee Value Proposition (EVP). Solution Previously, Edwards did not have a dedicated Taiwan fan page, but in Taiwan, where 98% of users are on Facebook, promoting corporate culture through social media has become a standard marketing strategy. In July 2022, Edwards began collaborating with Geber, step by step establishing a…

Project Background Wistron ITS is a leading provider of professional information services and software outsourcing services in Asia, focusing on technical consulting services, information outsourcing services, business process outsourcing services, and product globalization services. Wistron ITS has rich and diverse technical resources to meet different needs of customers. In the era of information and technology progress, from the fields of finance, telecommunications, medical care, insurance, manufacturing, retail, they require reliable software and systems to drive everything. Therefore,  Wistron  ITS needs to create a professional and reliable corporate image to gain customer trust.

Project Background As a global leader in semiconductor equipment, Applied Materials is dedicated to advancing chip manufacturing technologies. In this project, Geber produced a promotional video featuring customer interviews that explore Applied Materials' excellence in eBeam measurement technology and extreme ultraviolet (EUV) lithography, showcasing their cutting-edge semiconductor equipment. Project Challenges The primary challenge was effectively communicating Applied Materials' leadership in eBeam and EUV technologies within the video, while strengthening the brand's credibility through real customer success stories. Strategy and Creativity We centered the video around customer interviews, showcasing the real-world applications of Applied Materials' advanced technologies in semiconductor processes. The video includes footage of the eBeam measurement system and EUV lithography technology in action, supplemented with customer testimonials about their experiences and results, illustrating how Applied Materials' innovative technologies help enhance process control and yield, contributing to the ongoing progress of the semiconductor industry.

Project Background KUKA, a global leader in automation technology, is committed to driving the manufacturing industry into a new era of digitalization and efficiency. In this project, we created a video that vividly portrays the core value of KUKA robotic arms in smart manufacturing. Through real customer interviews and application scenarios, the video showcases how the brand uses cutting-edge technology to help clients achieve industrial upgrades and operational optimization. Project Challenge The main challenge of this project was to effectively convey KUKA’s technological strength in a short video while building brand trust through the success stories of their customers. Strategy and Creativity We focused on customer interviews, making real user stories the core narrative of the video. Combined with footage of KUKA robotic arm operations, we highlighted the technological advantages in automation. The video centered on multi-industry application cases, clearly explaining the product's functions and benefits while reinforcing KUKA's commitment to empowering smart manufacturing and enhancing industry competitiveness through customer-shared outcomes.

Project Background Founded in 1941, KINIK has upheld the 「你好、我好、大家好」business philosophy, focusing on providing high-quality grinding solutions. To help Zhongsha convey its rich history and professional processes, Geber Brand Marketing Consulting produced a corporate image video that vividly presents the company's history, management philosophy, and production expertise. Project Challenges With over 70 years of history, Zhongsha aimed to highlight its continuous innovation and technological accumulation, particularly in its core technologies, such as materials science, diamond grinding wheels, precision machining, and diamond coating. Strategy and Creativity To fully showcase KINIK's corporate image, the Geber team deeply understood the company's historical development, business philosophy, and production processes. We meticulously planned and produced a corporate image video that uses vivid visual effects to portray KINIK's growth since its founding in 1941, emphasizing its「你好、我好、大家好」philosophy. The video also delves into KINIK's application of core technologies such as materials science, diamond grinding wheels, precision machining, and diamond coating, highlighting its expertise and leadership in the grinding solutions field. Through this video, KINIK successfully communicated its rich history, unwavering business philosophy, and outstanding production capabilities, strengthening its brand image and building trust among customers and employees.

盛齊綠能股份有限公司（Billion Watts）致力於提供專業的太陽光電及儲能系統整合服務，推動台灣邁向永續能源的未來。為協助盛齊綠能傳遞其品牌價值，格博品牌行銷顧問有限公司製作了一支企業形象影片，透過獨特的視覺設計與國際化的城市景觀，生動呈現公司的核心理念與全球視野。 專案挑戰 盛齊綠能期望能傳遞創新與專業的精神，並用視覺呈現盛齊綠能對於太陽能的解決方案，包括SolarEdge變流器、Pixel View光電監控、ESS儲能系統、O&M維運管理以及EV充電樁等服務。 策略與創意 為協助盛齊綠能全面展現其品牌價值，格博團隊深入了解公司的服務項目與企業文化，精心策劃並製作了一支企業形象影片。影片以極具科技感的英文字體設計，凸顯盛齊綠能的品牌價值與專業形象。同時，影片中穿插地球、工廠、台北101、太陽能板等畫面，象徵公司在全球綠能市場的佈局與影響力。透過這支影片，盛齊綠能成功傳遞了其專業、創新與國際化的品牌形象，進一步鞏固了市場地位，增強了客戶對品牌的信任與認同。

NKFG Fuki Machinery's sub-brand, Brinouva, utilizes Nobel Prize-winning technology from Japan and high-spec UVC LED (deep ultraviolet chips) manufactured in Taiwan for disinfection. By leveraging the lightweight, fast, energy-efficient, environmentally friendly, and durable characteristics of LEDs, Brinouva's UVC light with high output directly disrupts the DNA (deoxyribonucleic acid) and RNA (ribonucleic acid) structures of bacteria and viruses, rendering the proteins that make up these microorganisms unable to form, resulting in the immediate death or loss of reproductive ability of the pathogens. Project ChallengeBrinouva aims to highlight the environmental damage, air pollution, and the spread of bacteria and viruses, while emphasizing how their products address the urgent cleanliness needs of modern households. Strategy and CreativityTo effectively communicate the value of Brinouva's UV LED products, Geber Brand Marketing Consultants created a corporate image video. The video showcases the advanced technology and high quality of Brinouva's UV LED products through the emphasis on Taiwan-Japan collaboration. The video is set against a warm family backdrop, highlighting the product’s practicality in daily life and its role in protecting family health. This emotional portrayal successfully connects the product’s function with the warmth of the home, enhancing viewers’ recognition and trust in the brand. Through this video,…

Carota, a global leader in cloud services for the automotive Internet of Things (IoT) and Internet of Vehicles (IoV), spans both the OEM and aftermarket sectors. Its offerings cover a wide range of vehicle types, including passenger cars, commercial trucks, low-speed autonomous vehicles, and motorcycles. Carota provides comprehensive services throughout the entire vehicle lifecycle, from supplier management and production line updates before mass production, to post-sale remote updates, diagnostics, and fleet management. It is the only global cloud service provider that offers full lifecycle coverage for vehicles, serving over 320 million smart devices, millions of vehicles, and tens of millions of automotive electronic control units (ECUs). Carota's shareholders include internationally renowned brands such as AU Optronics, Trend Micro, Huawei International, Fengxin Capital, Delta Electronics, Daying Ventures, Zhongjia Ventures, MediaTek, Development International, Singapore Telecommunications, Acer, and more. Project ChallengeCarota provides a range of vehicle IoT OTA (Over-The-Air) remote updates, upgrades, maintenance, and data management services, equipped with remote monitoring and diagnostic capabilities that can quickly detect potential risks, while integrating AIoT smart IoT technology. The challenge of this project was to visually present these professional technologies. SolutionTo effectively communicate Carota's brand value, GeBo Brand Marketing Consultants produced a corporate image video.…

Bionet, established in 1999, has become one of Asia's most internationally recognized biotech brands, with three core capabilities: "Regenerative Medicine/Cell Therapy," "Precision Health/Genomic Medicine," and "Molecular Digital Technology/Smart R&D." Under its umbrella, "Bionet Biotech" (Taiwan's first publicly listed company focused on cell therapy, established in 2007) and "Bionet Gene" (formerly known as Chuangyuan Biotech, Taiwan's first publicly listed company focused on genomic medicine and scientific information, established in 2012) have served over 51% of newborns in Taiwan, 90% of obstetrics and gynecology hospitals, and reproductive medicine centers, expanding to 17 countries overseas, with a total customer base of 1.5 million. Bionet has been approved by Taiwan's Ministry of Health and Welfare for specialized cell therapies, including adipose-derived stem cells for degenerative arthritis, knee cartilage defects, and chronic wounds, as well as immune cell CIK therapy for colorectal cancer, lung cancer, breast cancer, liver cancer, and more. The company continues to expand its regenerative medicine and cell therapy applications, improve aesthetic products/hair growth development, and advance quality and technology in next-generation exosomes (Meta-Exosome) and cell-derived products and processes. In 2022, Bionet established "Bionet Cell Therapeutics Co., Ltd." to accelerate the development of regenerative medical cell formulations, exosome diagnostics, and treatments, combining…

Project Background Sara Rose International (SRI) is an experienced international procurement partner, offering clients comprehensive one-stop solutions ranging from procurement agency services to e-commerce operations. SRI strives to achieve excellence in innovation, sustainability, efficiency, and quality, catering to the diverse needs of its partners. Established with a strong foundation in the U.S. market, SRI aims to expand its reach globally, necessitating the creation of a solid brand foundation and the development of an international brand image. Previously, SRI's brand visuals lacked professionalism and an international appeal, making it challenging to associate its identity with its procurement agency services. In terms of brand communication strategy, SRI focused primarily on technical capabilities, failing to articulate the core values of the company’s brand as a whole. To address this, SRI sought a comprehensive brand transformation to build a distinctive identity that embodies its core values and unique qualities. This transformation aims to enhance the company’s brand recognition and ensure its future marketing efforts effectively communicate its brand value.

Project Background T-Global focuses on the research and development of all-round thermal solutions, manufacturing and sales of materials, and in line with the concept of agile customer service and flexible production, to meet the various needs of customers for the thermal of electronic products. The fierce competition in the market and changes in consumer demand have prompted T-Global to transform from a material manufacturer to a full-scale thermal engineering solution provider. T-Global actively develops diversified product lines and services, provides customers with a comprehensive set of consulting solutions and products as a whole, and even extends the service industry to AR, VR, electric self-driving cars, 5G communications and other emerging industries.

Project Background Kinetics Technology Corporation is the best analyzer machine system integration company in Taiwan, which exclusively acts as the agent for high-quality analyzers and provides system design planning, professional maintenance and technical consulting services. In recent years, Kinetics has actively transformed from an agent of foreign products to a comprehensive monitoring solution provider. Based on their abundant experiences, Kinetics has been focusing on developing their own products, providing comprehensive monitoring system design and information processing integration services, which has won the recognition from many international clients. The next step of the company is to branch out to the global market and establish an international brand image. The prior brand communication and sales patterns were too technical-oriented and the internal brand identity was not consistent. Kinetics also lacked the communication of the core brand value within the company and the branding experiences. The CEO of Kinetics then realized the importance of adjusting the brand strategy when expanding the company business, which can make old clients see the changes of Kinetics and attach to more new clients. The transformation can also increase the global brand visibility and company competitiveness and then drive the growth of revenues.

Project Background LAGIS Enterprise, which specializes in surgical instruments and consumables, is the largest scale of minimally invasive surgical instruments manufacturer in Taiwan and obtains a number of international medical device certifications. For years, LAGIS has been providing high quality and complete surgical materials of laparoscopic minimally operation by its superior research and development ability, mold design and technique integration. Due to the COVID-19 pandemic shock since 2020, LAGIS, which relied on traditional marketing models such as participating in international exhibitions and visiting distributors, suddenly lost its vital marketing channels. In addition, LAGIS had overemphasized technology and products in the past, resulting in a lack of precise brand characteristics and a consistent international brand image. Geber helped LAGIS to clarify its brand positioning and brand strengths to increase its global competitiveness. Geber also used digital marketing strategies to promote the brand, increase market opportunities and expand overseas sales channels.

Project Background With over 40 years of expertise in plastic raw materials, DYNACHEM faced challenges including overlapping business models, unclear corporate positioning, and limited brand development potential. These issues hindered market differentiation and internal brand awareness. To build a professional brand image, Geber formulated a corporate-level brand strategy, unlocking new possibilities for DYNACHEM’s development in the traditional plastics manufacturing sector.

Geber Brand Consulting helped TAYA