Project Background

T-Global focuses on the development, material manufacturing, and sales of comprehensive heat dissipation solutions, adhering to the principles of fast customer service and flexible production to meet various needs for electronic product heat management. However, facing intense market competition and changing consumer demands, T-Global decided to transform from a material manufacturer into a provider of comprehensive thermal engineering solutions.

In the process of expanding its business and meeting future challenges, T-Global actively developed a diversified product line and services, extending its offerings to emerging industries such as AR, VR, electric autonomous vehicles, and 5G communications. However, the previous sales model, which focused on products first, made it difficult for the company to gather consumer data, thus affecting the formulation of sales and marketing strategies and timelines.

During the business expansion, the CEO realized the importance of brand management and hoped to adjust the brand strategy to help existing customers understand the company's transformation while attracting new clients. The goal is to enhance global brand visibility and drive revenue growth.