Project Background

Foxwell is one of Taiwan’s first private electricity suppliers certified to trade green energy. It offers professional technology and information security guarantees. Foxwell Electric is committed to developing energy-saving ESCO services, energy storage technologies, and a comprehensive range of renewable energy services.

Foxwell plans to launch its Initial Public Offering (IPO) in 2025 and enter the international market. To effectively communicate Fuwei’s professional brand image, Geber provides customized advisory services to help Foxwell develop and refine its brand strategy. This includes clarifying the brand’s meaning, planning the visual identity, assisting with the execution of an IPO promotional video, and conducting in-depth diagnostics to identify key areas for brand development. These efforts aim to establish a clear brand position and create a long-term strategy for the future.

Solution

Brand Repositioning

Through brand diagnostics and market analysis, Geber helped develop Foxwell Electric’s brand strategy, including establishing the brand story and corporate positioning. The core message communicated was: Foxwell is committed to creating value for customers and society by providing comprehensive energy sustainability solutions, aiming to build a more sustainable and better world. The brand is positioned as a Total Solution Provider. The slogan, "Empowering a Greener Future", reinforces Fuwei’s commitment not only to corporate sustainability but also to contributing to the global Sustainable Development Goals (SDGs), deepening customer recognition, identity, and trust in the brand.

Brand Strategy Development

Following the completion of the brand positioning process, Geber analyzed Foxwell's future development direction and target market to help refine the brand and provide actionable recommendations. The internal benefits of a clear brand positioning include a stronger internal culture and increased efficiency, while external benefits include enhanced market competitiveness, greater brand trust, and better communication with investors. The clear corporate positioning of Foxwell Electric as a leader in providing global sustainable energy solutions, offering green electricity trading, energy storage, and energy-saving services allows customers to easily understand and choose the products or services that best meet their needs, ultimately boosting customer satisfaction and loyalty.

Brand Identity Design

Through brand identity design, Geber helped Foxwell Electric create a unique visual style to strengthen the brand’s presence. The previous logo suffered from imbalance in proportions, lacked a sense of technology, and became hard to recognize when scaled down. After the redesign, the new logo conveys the concepts of sustainability, innovation, and comprehensive solutions. The gradient from blue to green symbolizes Foxwell's assistance in helping clients gradually achieve sustainability goals. The overlapping text represents the seamless and comprehensive services provided by Fuwei, including consultation, evaluation, and after-sales technical support. In addition to the logo design, the team also developed a complete brand identity system, including visual design for the website and various applications, presenting Foxwell with a professional and international image on the global stage.

Corporate Image Video Production

During the IPO process, the company must prepare various materials for review by the stock exchange, including professional reports from management. In addition to presentations and written materials, companies often use videos to introduce their background, R&D capabilities, technological advantages, quality management, market positioning, product applications, corporate social responsibility, recent operations, and future outlooks to the review committee. Geber produced a high-quality IPO video for Foxwell Electric, aimed at making a positive and lasting impression on the review committee and positioning Foxwell as a favorable choice for investment.