TANBead is dedicated to utilizing innovative technology to create and provide customers with high-quality products and professional services, aiming to become the benchmark enterprise for RNA and DNA analysis sample preparation systems globally. Since the outbreak of the pandemic, from 2020 to 2021, TANBead has expanded to 81 countries. The surge in global demand for molecular diagnostics, driven by the pandemic, has propelled the growth of the medical industry. With a solid foundation in scientific research, TANBead developed an automated nucleic acid extraction machine with a unique design, earning multiple patents worldwide and delivering an exceptional nucleic acid extraction experience to users around the world.

Project Challenge
The key challenge of this project was how to clearly demonstrate the working principles and application scenarios of TANBead products while emphasizing the professionalism in the field of nucleic acid extraction without being too serious or overly technical.

Strategy and Creativity
To effectively convey TANBead's brand value, Geber produced a cute animated video. Through carefully designed animation, the video clearly demonstrates the working process and application scenarios of TANBead products, vividly presenting its expertise in the field of nucleic acid extraction technology. This visual presentation successfully communicates TANBead's professional image and technical strength to the audience.