APEC stands for the Asia-Pacific Economic Cooperation, which is dedicated to promoting economic development, cooperation, and sustainable growth in the Asia-Pacific region. In recent years, the government has actively undertaken urban renewal projects in large public land areas, state-owned enterprise lands, port areas, and station surroundings. This includes implementing laws and policies related to the reconstruction of private buildings and old apartments, helping the private sector to self-renew. The goal is to improve living conditions, promote housing justice, and revitalize urban functions through collaboration between the government and private entities.

Project Challenges
The challenge is to clearly and persuasively showcase the results achieved in urban renewal projects, particularly the construction of social housing and the improvement of residents’ lives. The video needs to comprehensively display the multi-faceted value of urban renewal projects, emphasizing how these elements contribute to creating better living quality for the residents.

Strategy and Creativity
The Geber team utilized 2D animation, real-life footage of social housing, aerial shots, and interviews with residents and architects to showcase the success of the APEC social housing project. The video centers on five key messages of "Sustainability," "Multi-discipline," "Resilience," "Accessibility," and "Technology," as core themes of Smart Housing. The video is enhanced with English narration and subtitles to give it a more international appeal.