Choose the Right Platform and Make Your Marketing Strategies Effective “Should our brand focus on Facebook, Instagram, or LinkedIn?” In today’s overflowing digital landscape, social media isn’t just a nice-to-have — it’s essential. But with so many platforms competing for eyeballs, where should your business really focus its energy? This…

May 22, 2025 • 10min Read

As the world’s largest professional networking platform, LinkedIn has over 1 billion users across 200 countries, making it the go-to hub for professionals worldwide. For B2B companies, LinkedIn is an indispensable tool for boosting brand awareness and expanding into international markets. According to the Content Marketing Institute (CMI) research, 85%…

Apr 28, 2025 • 7min Read

The Role of LinkedIn for Branding LinkedIn is not just a professional networking platform—it is also a powerful communication tool that helps businesses enhance their corporate image while driving business growth. According to a recent LinkedIn study, nearly four out of five LinkedIn members can influence business decisions, making it…

Mar 17, 2025 • 4min Read

In today's fast-paced digital world, every brand manager dreams of their marketing campaign going viral. But what does it take to spark widespread interest and engagement? The secret lies in tapping into the cultural moments, emotional connections, and user-generated content that resonate with audiences. From clever humor to purpose-driven storytelling,…

Mar 31, 2025 • 5min Read

What is Brand Management? Strategic brand management is the well-oiled backbone of your marketing activities. Your brand is not simply just the product or visual logo, it extends to both the tangible and intangible components like your connection with clients. Successful implementation of brand management in your organization can provide…

Nov 14, 2024 • 4min Read

Digital marketing is evolving at an unprecedented pace. AI, automation, short-form videos, and privacy policy shifts are reshaping traditional marketing strategies. In 2025, brand competition goes beyond just visibility—it’s about cross-platform integration, personalized experiences, and data-driven decision-making. How can brands stay ahead in this dynamic landscape? Here are seven key…

Feb 25, 2025 • 4min Read

Why is market research SO important? Market research is a broad field that encompasses the study of economics, statistics, marketing, social science, and advertising. The market research process is carried out by collecting and transforming data. Intelligence, obtained from the information, is the most valuable for decision-making. In a world…

Nov 14, 2024 • 4min Read

Getting feedback is the right thing to do, everybody can agree on that. At every workshop I have ever conducted, 100% of participants agreed that customer feedback is essential. In reality, though, very few companies solicit feedback, and even fewer actually use it. Feedback you don't listen to isn't feedback,…

Oct 2, 2024 • 5min Read

As a well-known consultancy focusing on the B2B industry, we get calls every week from Taiwanese companies looking for help dealing with the 'red ocean' of relentless competition. Sometimes they have very specific ideas of how we can help them, perhaps a new CIS to improve their image, a corporate…

Nov 14, 2024 • 4min Read

What is B2B Marketing? What are the differences between B2B and B2C Marketing? When thinking about marketing, what comes to mind first is possibly a TV advertisement for drinks, a creative social media post, a fancy promotion around the downtown, or maybe some discounts in different retailing stores. All of…

Nov 14, 2024 • 4min Read

Psychological disorders caused by prolonged exposure to PC games are already a serious issue. In 2015, two Taiwanese men died from marathon gaming binges within three weeks of one another. Deaths have also been reported in China, Korea, the USA, and Vietnam. Excessive gaming reportedly causes problems with logical thinking…

Nov 14, 2024 • 4min Read

Bounce rate (sometimes confused with exit rate) is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave ("bounce") rather than continuing on to view other pages within the same site. Whether you are using ads or inbound marketing strategies, the…

Nov 14, 2024 • 4min Read