Choose the Right Platform and Make Your Marketing Strategies Effective “Should our brand focus on Facebook, Instagram, or LinkedIn?” In today’s overflowing digital landscape, social media isn’t just a nice-to-have — it’s essential. But with so many platforms competing for eyeballs, where should your business really focus its energy? This article gives you a comprehensive look at five major platforms — Facebook, Instagram, LinkedIn, Threads, and LINE — breaking down their unique features and best practices to help you maximize your marketing impact. Introduction of 5 Key Social Media Platforms Facebook — The Classic Powerhouse for Building Brand Presence “Are…

May 22, 2025 • 10min Read

As the world’s largest professional networking platform, LinkedIn has over 1 billion users across 200 countries, making it the go-to hub for professionals worldwide. For B2B companies, LinkedIn is an indispensable tool for boosting brand awareness and expanding into international markets. According to the Content Marketing Institute (CMI) research, 85% of businesses believe LinkedIn marketing provides the most value, solidifying its position as a crucial channel in B2B marketing strategy. 85% of businesses believe LinkedIn marketing provides the most value Before We Dive In: The Three Key Advantages of LinkedIn Marketing 1. LinkedIn users have twice the purchasing power of…

Apr 28, 2025 • 7min Read

The Role of LinkedIn for Branding LinkedIn is not just a professional networking platform—it is also a powerful communication tool that helps businesses enhance their corporate image while driving business growth. According to a recent LinkedIn study, nearly four out of five LinkedIn members can influence business decisions, making it an ideal platform for reaching key decision-makers and acquiring potential customers. Here are some key benefits of using LinkedIn for marketing: 1. The Rise of Short Videos and Live Streaming The explosive growth of short videos on platforms like TikTok and Instagram has also made an impact on LinkedIn. Brands…

Mar 17, 2025 • 4min Read

What is Brand Management? Strategic brand management is the well-oiled backbone of your marketing activities. Your brand is not simply just the product or visual logo, it extends to both the tangible and intangible components like your connection with clients. Successful implementation of brand management in your organization can provide added value and you can hope to gain increased profits, boost conversions, and achieve long-term competitive advantage like brand loyalty. 4 Strategic Steps of Brand Management 1. Establishing Brand Positioning and Values The main objective of the first step is to have a clear understanding of what are your brand’s…

Nov 14, 2024 • 4min Read

Digital marketing is evolving at an unprecedented pace. AI, automation, short-form videos, and privacy policy shifts are reshaping traditional marketing strategies. In 2025, brand competition goes beyond just visibility—it’s about cross-platform integration, personalized experiences, and data-driven decision-making. How can brands stay ahead in this dynamic landscape? Here are seven key digital marketing trends to help you navigate the changes and seize new opportunities! 1. AI Marketing: The Three Major Shifts—Automation, Content Creation, and Sentiment Analysis AI is revolutionizing marketing, boosting efficiency, precision, and personalization like never before. ✔️ Content Creation & Automation, AI can generate ad creatives, personalize recommendations, and…

Feb 25, 2025 • 4min Read

Why is market research SO important? Market research is a broad field that encompasses the study of economics, statistics, marketing, social science, and advertising. The market research process is carried out by collecting and transforming data. Intelligence, obtained from the information, is the most valuable for decision-making. In a world of increasingly global competition, market research helps companies gain real and sustainable advantages. It serves as a guide for striking differences, redefining strategies, reducing risks, and sparking innovation for growth. 1. Industry Analysis The first step for market research is to conduct an industry analysis. In order to identify positions…

Nov 14, 2024 • 4min Read

Getting feedback is the right thing to do, everybody can agree on that. At every workshop I have ever conducted, 100% of participants agreed that customer feedback is essential. In reality, though, very few companies solicit feedback, and even fewer actually use it. Feedback you don't listen to isn't feedback, it's a wasted opportunity. Obviously, we don't want to hear negative feedback about the products we worked so hard to deliver. But customer feedback is essential, not just for marketers, but for everyone from R&D all the way to top management.  Not collecting feedback is unforgivable, we won't even deal with…

Oct 2, 2024 • 5min Read

As a well-known consultancy focusing on the B2B industry, we get calls every week from Taiwanese companies looking for help dealing with the 'red ocean' of relentless competition. Sometimes they have very specific ideas of how we can help them, perhaps a new CIS to improve their image, a corporate film to communicate their quality, a marketing strategy to get the word out, etc. However the most interesting cases are where we work with a company to totally revamp their strategy and value proposition and work with them to craft a way forward. Geber tends to work with a lot…

Nov 14, 2024 • 4min Read

What is B2B Marketing? What are the differences between B2B and B2C Marketing? When thinking about marketing, what comes to mind first is possibly a TV advertisement for drinks, a creative social media post, a fancy promotion around the downtown, or maybe some discounts in different retailing stores. All of these above which we are so used to are all part of B2C Marketing, which is a strategy to us, the “customers”. Or maybe, if having some basic marketing knowledge, you might say it’s about theories and concepts like 4P, 5-forces, or some funnels and journeys. For all these, they…

Nov 14, 2024 • 4min Read

Psychological disorders caused by prolonged exposure to PC games are already a serious issue. In 2015, two Taiwanese men died from marathon gaming binges within three weeks of one another. Deaths have also been reported in China, Korea, the USA, and Vietnam. Excessive gaming reportedly causes problems with logical thinking and the ability to interact socially. In some jurisdictions it is classified as an addiction. In May 2013, the American Psychiatric Association (APA) proposed criteria for video game addiction in the Diagnostic and Statistical Manual of Mental Disorders, but shied away from including it as an official mental disorder. This…

Nov 14, 2024 • 4min Read

Bounce rate (sometimes confused with exit rate) is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave ("bounce") rather than continuing on to view other pages within the same site. Whether you are using ads or inbound marketing strategies, the bounce rate tells you a lot about whether you are doing things right or wrong on your website. In itself, however, it is pretty meaningless. Despite what various marketing websites report, there is no ideal or average bounce rate for a website. It depends on the industry, the competition, the…

Nov 14, 2024 • 4min Read

Artificial Intelligence is in the headlines. You can't escape it. Some fear its job-destroying impact, others its threat to human self-worth. The immediate future of AI is a lot more complicated -- and promising.  People are confused. AI is either considered to be a giant leap towards modernization or a catalyst for massive unemployment. For the foreseeable future, it will be neither. AI will gradually affect everything we do; it will create more jobs than it destroys, and it will improve everything from customer experience to patient care. It all depends what we do with it. In other words, the…

Nov 14, 2024 • 4min Read