Artificial Intelligence is in the headlines. You can't escape it. Some fear its job-destroying impact, others its threat to human self-worth. The immediate future of AI is a lot more complicated -- and promising.  People are confused. AI is either considered to be a giant leap towards modernization or a…

Nov 14, 2024 • 4min Read

Marketers - especially those working in agencies for a variety of clients - tend to have a firm grasp of the terminology of marketing, the lingo, the concepts, and therefore claim to understand what exactly marketing is. But from a corporate perspective, the answer is far from clear. Marketing can be…

Nov 14, 2024 • 4min Read

Enron is commonly referred to as the biggest fraud ever, costing investors over 70 billion USD. Perhaps Lehman Brothers did even more damage. Or Bernie Madoff. It's hard to say. But without a doubt, we do now have a new candidate, and it's not a company or a person. It's…

Nov 14, 2024 • 4min Read

ESG Marketing: Crafting an ESG-Focused Brand Image ESG (“Environmental, Social, and Governance”) refers to the three aspects of corporate social responsibility (CSR). Investors nowadays pay attention not only to a company’s financial growth but also to how much social responsibility a company takes on. It has become one of the…

Nov 14, 2024 • 4min Read

Content marketing, the holy grail of the digital age, isn't just a tool to market your company's products and services. It is also a great way to strengthen your brand from the inside, retain employees, and improve sales.  There is a reason large corporations and organizations have in-house magazines, and believe it or…

Nov 14, 2024 • 4min Read