Choose the Right Platform and Make Your Marketing Strategies Effective
“Should our brand focus on Facebook, Instagram, or LinkedIn?” In today’s overflowing digital landscape, social media isn’t just a nice-to-have — it’s essential. But with so many platforms competing for eyeballs, where should your business really focus its energy?
This article gives you a comprehensive look at five major platforms — Facebook, Instagram, LinkedIn, Threads, and LINE — breaking down their unique features and best practices to help you maximize your marketing impact.
Introduction of 5 Key Social Media Platforms
Facebook — The Classic Powerhouse for Building Brand Presence
“Are people still using Facebook?” You’ve probably asked that too.
Although the platform has aged with its users, Facebook remains the most widely used social network in Taiwan, with over 20 million active users. Its main audience falls between 25 and 54 — a prime demographic for many brands. Add a sophisticated ad system to the mix, and it’s clear why Facebook is still a top pick for brand awareness, engagement, and promotion.
That said, organic reach has declined significantly. If you want to stay visible, you’ll need strong content and smart ad investments. Welcome to the era of pay-to-play!
Marketing Tips for Facebook:
- Mix It Up: Use a variety of formats — text, visuals, videos — to keep content fresh and engaging.
- Create Interactions: Ask questions, post memes, run giveaways — make content that invites a response.
- Use Paid Ads Smartly: Leverage Facebook’s targeting tools to reach the right people based on interests, behavior, and location.
Instagram — The Visual Playground for Engaged Audiences
In a world where you’ve got three seconds to make someone stop scrolling, Instagram is your visual superpower.
Loved by younger users, Instagram lets brands shine through gorgeous photos, relatable Stories, and addictive Reels. It’s where you build identity, not just awareness.
Marketing Tips for Instagram:
- Lead with Stunning Visuals: If it doesn’t stop the scroll, it doesn’t work. Make it beautiful and on-brand.
- Leverage Reels & Stories: Reels help you reach new users; Stories help you bond with your current followers.
- Write Fun, Short Captions: Keep it light, conversational, and emoji-friendly.
- Use Hashtags Strategically: Combine trending and branded hashtags to boost reach and encourage UGC (user-generated content).
LinkedIn — The Ultimate Channel for B2B Marketing
LinkedIn is not just for job hunting
With 1 billion+ users in over 200 countries, LinkedIn is where professionals go for insights, networking, and business opportunities. For B2B brands, it’s a goldmine for building authority and reaching decision-makers.
LinkedIn users actually want to read long-form, thoughtful content. It’s not about viral hacks — it’s about delivering value.
Marketing Tips for LinkedIn :
- Share Professinal Content: Industry trends, success stories, or even team culture — show what your brand knows.
- Versatile Visuals: Make posts more digestible with infographics, videos, or visuals.
- Use Ads to Target Strategically: Reach your ideal clients by targeting roles, industries, and skills that matter.
Threads — A Rising Star for Casual Connection
Looking for a less formal place to connect? Threads might be your new favorite.
Launched in 2023, Threads combines simple design, quick posts, and tight integration with Instagram. It’s ideal for brands wanting to sound more human and less like a press release.
Even Meta’s jumping in — Threads is rolling out global ad options, signaling a new wave of brand opportunities on the platform. (Source: Social Media Today)
Marketing Tips for Threads:
- Be real: Speak casually. Drop the corporate tone.
- Say It Fast: Lead with your punchline — attention spans are short.
- Join the Conversation: Hop onto trending topics to boost engagement and visibility.
LINE — Taiwan’s Go-To App for Localized Marketing
With near-universal adoption and sky-high daily usage, LINE is the messaging app that doubles as a marketing channel. From deals and coupons to event updates, it keeps brands close to customers — literally in their pocket.
Marketing Tips for LINE:
- Set Up an Official Account: Build a consistent brand presence and stay in touch with followers.
- Use Broadcast Messaging: Share promotions and updates regularly to stay top of mind.
- Connect with CRM: Personalize content using user data to deepen relationships and boost results.
There’s No One-Size-Fits-All Strategy
Each social platform has its own tone, features, and audience behaviors. Instead of trying to be everywhere, start with where your audience already is — and align your content and goals accordingly.
At Geber, we’ve helped countless B2B brands in Taiwan navigate this landscape — from choosing the right platforms to creating content and running high-impact ad campaigns.
Need help finding your social sweet spot? Let’s talk!
