Cathay Life Insurance
Description
Cathay Life Insurance currently serves around 8 million customers, with more than 19 million active contracts, making it the largest insurance company in Taiwan. Upholding the core values of "Integrity, Accountability, Innovation," we continuously strive to lead in the insurance industry and contribute to social welfare. At the same time, we remain at the forefront of information technology development, using emerging technologies to drive innovation and transformation. In the future, we will continue to work relentlessly to set the industry standard and pursue our vision of becoming the "Best Financial Institution in the Asia-Pacific Region."
Project Challenge
To further enhance its brand image, Cathay Life Insurance aims to showcase its professionalism, social welfare efforts, and support for arts and culture through a video. The challenge is to convey Cathay Life's multifaceted nature and allow viewers to feel its diverse contributions.
Strategy and Creativity
The video begins with a hand-drawn brand logo by a child, symbolizing Cathay Life's commitment and care for the future. It then uses authentic event footage to showcase Cathay Life's active participation in social welfare and cultural fields, emphasizing its corporate social responsibility. The video is presented with warm tones and a touching storyline to communicate Cathay Life's brand spirit, "Taking Action Together for the Unknown." This approach allows viewers to deeply appreciate Cathay Life’s commitment to both professional service and social care and contributions.