Since 2012, InfoThink has gained recognition from Disney, consistently launching high-quality licensed products from DISNEY, PIXAR, MARVEL, and STAR WARS, which have been highly praised in international markets and earned multiple "Annual Awards." Among these, the series inspired by MARVEL superhero characters has sparked a great response, including Iron Man's reactor power bank, Thor's hammer power bank, and the Captain America shield combining power bank and Bluetooth speaker functions, showcasing a perfect blend of creativity and practicality.

Project Challenge: The key challenge of this project was to cleverly combine the unique design of InfoThink power banks with the superhero imagery while presenting the products' technology, functionality, and emotional value in a single video. We needed to balance visuals and narrative to create a video that would touch the audience emotionally while reinforcing brand recognition, further solidifying Geber’s leading position in the market.

Strategy & Creativity: We chose an animated format as the main focus of the video, using stunning visual effects to highlight the unique design of each power bank, showcasing its intricate craftsmanship and superhero spirit. Additionally, Geber created an atmosphere resembling the entrance of a hero, allowing the audience to feel the energy and belief embodied by each product.