Amaran Biotech Co., Ltd. was established in 2010, specializing in providing high-quality solutions for the development of biopharmaceutical processes, analytical services, and cGMP manufacturing. Amaran Biotech is committed to establishing high-standard systems in Taiwan, manufacturing safe and high-quality medicines that comply with global pharmaceutical regulatory standards.

Project Challenge

The challenge was to effectively present Amaran's development journey since its establishment in 2001 in a short amount of time. The video needed to clearly showcase their professional manufacturing process, advanced equipment, and emphasize their contributions during the pandemic. The aim was to give the audience a deep understanding of Amaran's professionalism and social responsibility.

Strategy and Creativity

The video begins with shots of the company's exterior, symbolizing Amaran's solid corporate image. The history of the company since 2001 is highlighted with text, emphasizing its achievements and growth in the biotech field. The video then presents a professional manufacturing process, with visuals of advanced equipment and accompanying text, showcasing Amaran’s expertise in product development and production. Additionally, the video highlights the company’s contributions during the pandemic, emphasizing their sense of social responsibility. The video concludes with images of people leading healthy and happy lives, reinforcing Amaran's mission to enhance human health. This structure enables the audience to fully understand Amaran's history, professional capabilities, and social contributions, deepening their trust and recognition of the brand.