Project Background

As a global leader in semiconductor equipment, Applied Materials is dedicated to advancing chip manufacturing technologies. In this project, Geber produced a promotional video featuring customer interviews that explore Applied Materials' excellence in eBeam measurement technology and extreme ultraviolet (EUV) lithography, showcasing their cutting-edge semiconductor equipment.

Project Challenges

The primary challenge was effectively communicating Applied Materials' leadership in eBeam and EUV technologies within the video, while strengthening the brand's credibility through real customer success stories.

Strategy and Creativity

We centered the video around customer interviews, showcasing the real-world applications of Applied Materials' advanced technologies in semiconductor processes. The video includes footage of the eBeam measurement system and EUV lithography technology in action, supplemented with customer testimonials about their experiences and results, illustrating how Applied Materials' innovative technologies help enhance process control and yield, contributing to the ongoing progress of the semiconductor industry.