NKFG Fuki Machinery's sub-brand, Brinouva, utilizes Nobel Prize-winning technology from Japan and high-spec UVC LED (deep ultraviolet chips) manufactured in Taiwan for disinfection. By leveraging the lightweight, fast, energy-efficient, environmentally friendly, and durable characteristics of LEDs, Brinouva's UVC light with high output directly disrupts the DNA (deoxyribonucleic acid) and RNA (ribonucleic acid) structures of bacteria and viruses, rendering the proteins that make up these microorganisms unable to form, resulting in the immediate death or loss of reproductive ability of the pathogens.

Project Challenge
Brinouva aims to highlight the environmental damage, air pollution, and the spread of bacteria and viruses, while emphasizing how their products address the urgent cleanliness needs of modern households.

Strategy and Creativity
To effectively communicate the value of Brinouva's UV LED products, Geber Brand Marketing Consultants created a corporate image video. The video showcases the advanced technology and high quality of Brinouva's UV LED products through the emphasis on Taiwan-Japan collaboration. The video is set against a warm family backdrop, highlighting the product’s practicality in daily life and its role in protecting family health. This emotional portrayal successfully connects the product’s function with the warmth of the home, enhancing viewers’ recognition and trust in the brand.

Through this video, Brinouva UV LED not only demonstrated its advanced technology and product value but also emphasized the brand's care for family health, effectively linking the product with consumers' everyday lives.