Carota

Carota, established in 2017 and headquartered in Taiwan, boasts world-leading, patented one-stop OTA (Over-The-Air) upgrade technology. Focused on the transformation brought by "software-defined vehicles," we have expanded collaborations with global leaders in chip manufacturing, module suppliers, cloud server providers, as well as local telecom giants in Japan, Korea, Southeast Asia, and Europe. Our commitment is to provide secure and reliable services to OEMs, fleets, and IoT smart device manufacturers on a global scale. Our services include multi-ECU OTA (remote updates), software subscriptions, remote diagnostics, OTA testing equipment, smart fleet management with image recognition, and intelligent cockpit solutions.

Carota

Industry

What We Did

Brand Video, Product Video, Storytelling

Description

Carota, a global leader in cloud services for the automotive Internet of Things (IoT) and Internet of Vehicles (IoV), spans both the OEM and aftermarket sectors. Its offerings cover a wide range of vehicle types, including passenger cars, commercial trucks, low-speed autonomous vehicles, and motorcycles. Carota provides comprehensive services throughout the entire vehicle lifecycle, from supplier management and production line updates before mass production, to post-sale remote updates, diagnostics, and fleet management. It is the only global cloud service provider that offers full lifecycle coverage for vehicles, serving over 320 million smart devices, millions of vehicles, and tens of millions of automotive electronic control units (ECUs).

Carota's shareholders include internationally renowned brands such as AU Optronics, Trend Micro, Huawei International, Fengxin Capital, Delta Electronics, Daying Ventures, Zhongjia Ventures, MediaTek, Development International, Singapore Telecommunications, Acer, and more.

Project Challenge
Carota provides a range of vehicle IoT OTA (Over-The-Air) remote updates, upgrades, maintenance, and data management services, equipped with remote monitoring and diagnostic capabilities that can quickly detect potential risks, while integrating AIoT smart IoT technology. The challenge of this project was to visually present these professional technologies.

Solution
To effectively communicate Carota's brand value, GeBo Brand Marketing Consultants produced a corporate image video. Through carefully designed computer animations and vehicle visuals, the video vividly showcases Carota's expertise and innovative solutions in the field of vehicle IoT. The video highlights Carota's leadership in OTA remote updates, upgrades, maintenance, and data management services, and demonstrates how it integrates remote monitoring, diagnostics, and AIoT smart IoT technology to provide an efficient, safe, and intelligent driving experience for vehicle owners

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