CNC

CNC established in 1971, is one of the longest-operating maritime companies in Taiwan, specializing in Asian shipping routes. In 2007, the company was acquired by the CMA CGM Group, officially becoming a member of the group. By combining the CMA CGM Group's global service network with the company’s many years of expertise and experience in Asia, CNC offers highly efficient services. The integrated online booking system (INTTRA) and cargo tracking system (Cargo Tracking) are now available for use. The company’s modern refrigerated container services provide the freshest and most timely transportation services, all while strictly controlling temperature and environmental conditions to meet demanding requirements.

CHENG LIE NAVIGATION CO., LTD

Industry

Automotive & Transportation

What We Did

Brand Video, Filming

Description

CNC headquartered in the heart of Taipei City, operates with branches across key regions in Asia, providing services in countries such as Taiwan, Hong Kong, mainland China, Japan, Korea, Singapore, Malaysia, Thailand, the Philippines, Indonesia, Vietnam, Bangladesh, Cambodia, and Myanmar. With a significant growth rate of +30% in 2010, the company continues to expand its service routes and fleet. CNC believes that only by offering flexible, timely, and high-quality services can they maintain long-term partnerships with customers.

Project Challenge:

The challenge of this project was to effectively showcase CNC modern refrigerated container services in a video, using visual storytelling to help the audience understand the company's service scope and global influence, especially in the fishing and shipping sectors.

Strategy and Creativity:

To effectively communicate CNC brand value, Geber produced a corporate image video. The video features meticulously designed visuals that showcase CNC's key role in the global shipping industry, with particular focus on fishing vessels and maritime scenes. It vividly highlights the company’s expertise in the shipping industry. The video is accompanied by a clear voiceover that explains the company's core technologies and services, emphasizing its leadership in ship agency, logistics, and shipping services. This combination of visual and verbal storytelling successfully conveys CNC's professional image and technical capabilities to the audience.