Solution

Brand Repositioning

Through brand diagnostics and market analysis, Geber helped define FWP’s brand strategy, including the development of its brand story and corporate positioning. This communicates the brand’s core message: a commitment to creating value for clients and society through comprehensive sustainable energy solutions, working toward a more sustainable world. FWP is positioned as a "Total Solution Provider," and the slogan "Empowering a Greener Future" reflects FWP’s dedication to sustainability, not only for the company but also in support of global Sustainable Development Goals (SDGs), strengthening client recognition, trust, and affinity.

Brand Strategy Development

With a comprehensive brand positioning, Geber analyzed FWP's future development objectives and target market, enabling FWP to establish its brand more effectively. This clear positioning benefits the company internally by enhancing clarity, strengthening internal culture, and improving efficiency. Externally, it boosts market competitiveness, builds brand trust, and facilitates communication with investors. The explicit corporate positioning of “FWP as a leading provider of sustainable energy solutions for global clients, offering green energy trading, energy storage, and energy-saving services” makes it easier for clients to understand and select products and services that meet their needs, enhancing customer satisfaction and loyalty.

Brand Identity Design

Through brand identity design, we crafted a unique style for FWP, reinforcing its brand through visual impact. The original logo’s issues included disproportion, lack of a modern feel, and indistinct details when scaled down. Geber's redesign connects the logo to sustainability and comprehensive solutions, with a gradient from blue to green symbolizing FWP's role in helping clients achieve sustainability. The overlapping typography conveys continuity, representing FWP’s one-stop service offerings, from consulting and evaluation to after-sales technical support. Beyond the logo, our team designed a complete brand identity system and applications, unifying the brand across digital and physical touchpoints, such as the website and various design assets, presenting FWP on the global stage with a professional, international image.

Corporate Video Production

When a company goes public, preparing materials for stock exchange reviews is essential. During IPO review meetings, professional managers introduce various aspects of the company to review committees. In addition to presentations and documents, a video is often used to showcase the company’s background, R&D capabilities, technical strengths, quality management, market layout, product applications, social responsibility, recent performance, and future outlook. Geber produced a high-quality IPO video for FWP, aiming to make a lasting impression on committee members.

Result

Through tailored guidance, Geber supported FWP in developing and clarifying its brand meaning and strategy, planning its visual identity, and producing the IPO video. Through comprehensive diagnostics, we helped FWP identify current brand development priorities, establish a clear future positioning, and devise an effective brand operation strategy. With a refreshed image, FWP remains active in the domestic market as the largest green power supplier platform in Taiwan and successfully went public by the end of 2023. The company also plans to enter international markets in the near future.