Project Background

Founded in 1941, KINIK has upheld the 「你好、我好、大家好」business philosophy, focusing on providing high-quality grinding solutions. To help Zhongsha convey its rich history and professional processes, Geber Brand Marketing Consulting produced a corporate image video that vividly presents the company's history, management philosophy, and production expertise.

Project Challenges

With over 70 years of history, Zhongsha aimed to highlight its continuous innovation and technological accumulation, particularly in its core technologies, such as materials science, diamond grinding wheels, precision machining, and diamond coating.

Strategy and Creativity

To fully showcase KINIK's corporate image, the Geber team deeply understood the company's historical development, business philosophy, and production processes. We meticulously planned and produced a corporate image video that uses vivid visual effects to portray KINIK's growth since its founding in 1941, emphasizing its「你好、我好、大家好」philosophy. The video also delves into KINIK's application of core technologies such as materials science, diamond grinding wheels, precision machining, and diamond coating, highlighting its expertise and leadership in the grinding solutions field. Through this video, KINIK successfully communicated its rich history, unwavering business philosophy, and outstanding production capabilities, strengthening its brand image and building trust among customers and employees.