Project Background

KUKA, a global leader in automation technology, is committed to driving the manufacturing industry into a new era of digitalization and efficiency. In this project, we created a video that vividly portrays the core value of KUKA robotic arms in smart manufacturing. Through real customer interviews and application scenarios, the video showcases how the brand uses cutting-edge technology to help clients achieve industrial upgrades and operational optimization.

Project Challenge

The main challenge of this project was to effectively convey KUKA’s technological strength in a short video while building brand trust through the success stories of their customers.

Strategy and Creativity

We focused on customer interviews, making real user stories the core narrative of the video. Combined with footage of KUKA robotic arm operations, we highlighted the technological advantages in automation. The video centered on multi-industry application cases, clearly explaining the product's functions and benefits while reinforcing KUKA's commitment to empowering smart manufacturing and enhancing industry competitiveness through customer-shared outcomes.