LEOTEK
Establishing Brand Transformation and Conveying Warmth in the Electronics Industry
LEOTEK
Industry
What We Did
Content, Brand Creation, Strategy Implementation, Brand Design, Logo Design, Visual IdentityDescription
Project Background
In response to market trends, LEOTEK has transitioned from its original lighting business to the smart transportation sector. During this brand transformation period, a clearer brand strategy and identity are essential. With its long-term development, LEOTEK’s brand assets lack systematic organization, and its brand recognition needs enhancement. Establishing a structured corporate identity and effectively applying visual assets across various promotional channels are crucial to boosting overall visibility. This project focuses on assisting LEOTEK in formulating a brand strategy, building a comprehensive brand identity system, and precisely communicating its core brand values to new markets and target customers.
Solution
Brand Positioning and Strategy
Through internal and external interviews, competitive brand analysis, and an initial brand diagnosis, Geber assisted LEOTEK in focusing on its target markets: "Smart Transportation" and "Smart Lighting." This effort established LEOTEK as a "Global Pioneer in Smart Transportation and Lighting Solutions." Centered on customer needs, LEOTEK also built a sustainable and ESG-focused brand image, emphasizing its commitment to enhancing environmental safety, reducing carbon emissions, and achieving operational efficiency.
Brand Identity Design
With visual research and color analysis, Geber optimized LEOTEK's logo, adopting a warm "Dawn Orange" as its signature brand color to convey a sense of security and warmth. Geber also developed a comprehensive Corporate Identity System (CIS), providing a brand guideline manual and visual assets to support both internal and external communications. This unified visual identity strengthened internal brand recognition while enhancing customer loyalty, driving operational success and expanding LEOTEK’s market reach.
Results
With Geber’s brand consultancy, LEOTEK established "Industry Pioneer" and "Sustainability" as its core brand positioning. This effort defined LEOTEK's corporate identity as a "Global Leader in Smart Transportation and Lighting Solutions." The refined logo and brand identity system integrated LEOTEK’s core values, showcasing its innovative spirit and vision for the future.
Geber's strategy optimization not only advanced LEOTEK's brand transformation but also expanded its international market presence, making LEOTEK a benchmark for brand revitalization in Taiwan.
Client Feedback
Through this comprehensive brand revitalization project, LEOTEK successfully redefined its brand identity. The company expressed gratitude for Geber's consultancy team in helping establish a solid foundation for entering new markets with a clear brand positioning and identity system.
金海濤
General Manager, LEOTEK (光林智能)
Credits
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