NKFG
The Aesthetic of Sterilized Living
NKFG
Industry
What We Did
Brand Creation, Strategy Implementation, Brand Design, Product Video, Content Marketing, Digital Marketing Strategies, Social Media Marketing, ContentDescription
Project Background
NKFG Co., Ltd. has long been dedicated to researching deep ultraviolet LED (UVC-LED) technology, producing deep ultraviolet chips, and developing and selling various industrial UVC application products. To popularize its advanced technological products, NKFG launched its own brand, Brinouva, aiming to promote consumer-grade UVC sterilization products that offer environmentally friendly and safer sterilization options.
NKFG's previous success stemmed primarily from its B2B industrial sales. However, venturing into a new industry with limited B2C marketing experience and resources posed challenges for its proprietary brand development. Geber supported NKFG by establishing a comprehensive brand marketing strategy, encompassing brand positioning, visual identity design, marketing planning and execution, and marketing tool production, transforming NKFG into a distinctive and appealing consumer sterilization brand.
Solution
Brand Positioning and Strategy
Through interviews with NKFG’s core team, we gained an in-depth understanding of the company’s founding vision, market trends, and product planning, allowing us to identify its target audience and their needs. Unlike competing UVC sterilization products designed for single-use scenarios, NKFG’s product range covers a broader spectrum of sterilization applications with greater flexibility. Furthermore, NKFG’s products utilize the highest industry-standard UVC LED technology and feature aesthetically pleasing designs.
We positioned the brand as "Combining UV LED Technology with Design Aesthetics to Create a Healthy and Safe Living Environment," adopting the tagline “The Aesthetic of Sterilized Living” to highlight its unique market differentiation.
To clearly distinguish between consumer and industrial products, Geber also helped NKFG define its brand architecture, establishing distinct identities for "NKFG" and "Brinouva" while outlining their relationship.
Marketing Strategy and Social Media Management
Centering on the theme “Care for U”, the marketing strategy emphasized the brand's commitment to providing users with a sense of security through diverse UVC sterilization applications. This approach resonated across platforms like the official online store and Facebook page, conveying the brand’s values in a caring and thoughtful manner to boost consumer awareness of NKFG and Brinouva.
We developed a comprehensive digital marketing strategy, including advertising placement and KOL collaborations. Social media content creation, including videos, text, and images, communicated the brand message while sharing health-related news to connect with consumers. Additionally, Geber provided weekly social media data analysis reports and optimization suggestions to refine NKFG’s marketing formula.
Video Production
We produced six videos for Brinouva that align with its brand identity, integrating daily life scenarios to illustrate product applications, features, and benefits. These included four product videos (Smart Water Purifier, UV Sterilization Stick, Sterilization Robot Vacuum, and Portable Air Sterilizer), a UV LED technology video, and a brand image video.
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