Solutions

Brand Strategy Development

Through internal and external audits and market analysis, 格博 (Gerbo) assisted SRI in understanding the current development direction of the company, as well as its competitive advantages and disadvantages. This led to the establishment of SRI's brand positioning around being "Efficient," "Sustainable," and a "One-Stop Solution Provider." This positioning conveys the core values and capabilities of SRI. Further, the slogan "One Stop Solution from Sourcing to Success" was crafted to communicate brand value and emphasize SRI's comprehensive services, ranging from procurement agency to e-commerce sales, effectively differentiating SRI from competitors while building a clear and cohesive brand image.

Brand Identity Design

SRI's original logo lacked a strong connection to its industry and required enhancements to convey professionalism and stability as a B2B company. After conducting an in-depth review of SRI's brand visuals and a thorough competitive analysis within the industry, the Gerbo design team refined the typography of the SRI logo. By incorporating angled lines and visual layers inspired by the logo's slanted elements, the new design reflects SRI's professional expertise in procurement. Additionally, the extended strokes of the logo, combined with font characteristics featuring dynamic thickness, visually represent the brand's proactive and efficient "one-stop service" culture and positioning. Gerbo developed a comprehensive brand identity system, including applications such as the website, exhibition banners, presentation templates, and business cards, ensuring consistent branding across all platforms. This full-scale redesign created a distinctive brand style that visually reinforces SRI’s brand strength.

Brand Training Workshop

For a corporate brand to grow sustainably and promote itself effectively, establishing deep internal brand communication is essential. Gerbo organized a brand training workshop for SRI, ensuring that all employees, regardless of position, understood the importance of brand integration. The workshop also helped the management team recognize how internalizing the brand fosters consensus and facilitates brand promotion, thereby strengthening market competitiveness. At this critical juncture, the training provided employees with insights into the company’s development direction for the coming years, deepening their understanding of core brand values and fostering a sense of corporate identity and belonging.

Exhibition Planning and Design

Participating in exhibitions positively impacts business expansion and brand recognition. Gerbo supported SRI by designing exhibition visuals and layout planning. The rebranded visual identity was applied strategically in the exhibition setup, enhancing brand recognition with a stronger, more cohesive style. The professional brand positioning attracted potential customers, showcasing SRI’s unique and distinctive image.

Result

Through this branding project, SRI established a clear and professional brand positioning that aligns with its core values. The innovative visual design strengthened the brand's uniqueness, while the brand training deepened employees' understanding of brand values and enhanced the management team's awareness of brand management. Going forward, SRI aims to expand its business scope actively and responsibly, driving innovation within the procurement agency industry.