Synology
Description
Synology, founded in 2000, specializes in the research and development of network-attached storage (NAS) devices, video surveillance solutions, and network communication equipment. Its products are widely used in homes, businesses, and various industries, offering efficient and secure data management solutions.
Project Challenge
The challenge was to effectively showcase Synology’s professional expertise in the video, clearly communicating its specialization in data management, and emphasizing its advanced products and technological value.
Strategy and Creativity
To effectively convey Synology's brand value, Geber Brand Marketing Consultants produced a corporate image video. The video utilized visual imagery in the beginning to demonstrate the product's diverse applications in everyday life. Whether in home, business, or industrial settings, Synology's products are shown to play a key, behind-the-scenes role. This approach allowed the audience to perceive the value and impact of the products without needing text. At the end of the video, English text was used to emphasize the importance of Synology's products, highlighting their pivotal role in modern life. This combination of visuals and language successfully communicated Synology's professional image and technological strength to the audience.