Solution

To help Wistron shape a strong employer brand, Geber first conducted a competitive employer brand analysis and employee interviews to develop a suitable employer brand statement and communication messages. These were then extended through diverse communication channels, implementing an integrated marketing communication strategy that included professional website design, talent programs, brand video production, content management for the FB fan page, influencer collaborations, and digital advertising strategy recommendations. Throughout the project, Geber closely collaborated with Wistron’s team, offering optimization suggestions for marketing strategies and dynamically adjusting content management, effectively fostering resonant two-way communication between Wistron and potential job candidates.

Results

Wistron gradually strengthened and shaped a strong employer brand image, enhancing brand recognition and influence in the market. By using unique and impactful audience-specific language and visual styles, Wistron successfully drove interaction and discussion among job seekers and other potential audiences.

Wistron ∣ Employer Brand Strategy

For Wistron's employer brand strategy, Geber first conducted in-depth internal employee interviews, transforming these into rich content that reflects Wistron’s internal culture. Geber also designed the overall visual style for Wistron’s official website, which includes the employer brand statement, talent programs, employee stories, blogs, and more, showcasing a cohesive and consistent brand style. Additionally, two brand videos were produced, each revealing Wistron’s work atmosphere, which is filled with a sense of happiness and advanced technology. Notably, Geber crafted a tailored slogan for Wistron, "Join Wistron, Your Future is On," which, through a series of social media recruitment channels, successfully attracted the targeted talent, strengthening Wistron’s employer brand image.

Wistron Recruitment Brand Videos

Wistron Recruitment Short Film

Wistron ∣ Marketing Strategy

To continue building Wistron's employer brand value, Geber further implemented a three-month content management strategy on social media. By consistently using audience-specific language and visual styles, Geber helped create a unique Wistron brand image, conveying relatable knowledge and topics that effectively encouraged interaction and discussions between job seekers and other potential audiences. Additionally, Geber assisted Wistron in collaborating with knowledge-driven influencers, including column articles, corporate visits, and video collaborations. These efforts utilized diverse digital channels to strengthen Wistron’s association with innovative technology.

Wistron Social Media Posts

Wistron | Website Design

With the growing popularity of the internet and mobile devices, job seekers’ channels for obtaining information have become increasingly diversified. Relying solely on job board websites is no longer an effective way to capture their attention. To address this, Geber helped Wistron develop a responsive web design (RWD) that includes key business introductions, blogs, employee stories, and talent reserve programs, providing valuable content to help potential candidates learn more about the company, career development opportunities, and shared experiences. This increases the likelihood of job seekers submitting resumes while also enhancing the company's visibility in search engine results.

The website’s visual design continues the recruitment theme of youthful energy, strengthening digital engagement with the young target audience. It incorporates illustrations, small animations, and a clear structure to guide job seekers in easily finding the information they need.

Given the long-term operational needs of the recruitment page, Geber’s team also assisted in building a customized content management backend, enabling the HR team to update job listings and blog articles in real time.