CIS Corporate Identity Design Process
- Brand Identity Matrix and Market Analysis
We define the brand’s core, positioning, and value proposition. A competitive visual design analysis of competitors and an industry visual design trend analysis are conducted to ensure the design direction is accurate. - Logo and Basic Usage Guidelines
We design the logo and establish usage guidelines, including color schemes and supporting graphics, ensuring that the design is applied correctly in the next phase and effectively represents the brand’s image. - Application Design and Marketing Tools
We extend the logo or supporting graphics into marketing communication tools such as business cards, catalogs, websites, and presentation templates, ensuring consistent brand messaging and image across all materials. - Complete CIS Corporate Identity Design System
We provide both physical and digital CIS guideline manuals, explaining how to use the CIS system and offering printing recommendations.
CIS Corporate Identity Design Elements
- Logo
A logo is a distinctive visual symbol designed to communicate the brand’s business philosophy, culture, operations, and product characteristics, helping the public identify and recognize the brand. - Color Scheme
The primary color, typically derived from the logo’s colors, represents the brand’s main identity.
Secondary colors complement the primary color and are used in various product series or to distinguish between different product categories, such as in packaging designs. - Typeface Selection
The typeface is chosen for brand consistency and must align with the brand’s image and logo. It is used in all printed or digital communications, including business cards, promotional materials, and online content. - Supporting Graphics
Supporting graphics are design elements, aside from the logo, that help identify the brand. They enhance the visual richness and distinctiveness of the brand, contributing to its recognition. These elements can be applied in product packaging, product design, interior or landscape design, stationery, uniforms, and more, so that consumers can associate them with the brand. - Logo Usage Guidelines
This includes guidelines on the logo’s clear space, appropriate use on dark backgrounds, single-color logo usage, and the proportional arrangement with the standard typeface, ensuring the logo’s recognizability and brand integrity. - Business Cards and Stationery
Business cards, letterheads, envelopes, name tags, folders, and other stationery items. - Website Design
We design the website structure based on the brand’s direction or product categories, incorporating identity elements to provide the best user experience for visitors. - DM and Brochures
Company profiles or product catalogs are planned according to the brand’s needs, including DM (direct mail), manuals, or brochures in various formats. - Packaging Design
Design for product or gift packaging, along with professional printing and finishing recommendations. - Icon Design
Custom icons that are unique to the brand or product, helping strengthen brand identity and can be used across different products to enhance the brand’s personality. - PPT Presentation Templates
PPT presentation template designs (master slides), including cover pages, back pages, outline slides, and content pages.
