Brand Building
“Brand building” is the process of developing a unique brand from the ground up. Through market research and analysis, we collaboratively review the direction the brand wants to take and establish its positioning across various facets in the market.
Creating a new brand or launching a new product is a crucial moment for many businesses to establish their brand. A precise and effective entry into brand strategy involves internal and external interviews, social media analysis, competitive landscape research, and brand FAB analysis, leading to the development of a brand identity matrix.
We effectively guide businesses in creating their brand and extending the brand concept into marketing activities, visual design, corporate image videos, talent recruitment, and more, facilitating smoother brand implementation to drive sales.
Brand Revitalization
For businesses facing brand aging or undergoing industry transformation, Geber Brand Marketing Consulting helps transform your brand to enhance market competitiveness. Through professional analytical methods, we pinpoint the current challenges of your brand and identify opportunities to overcome barriers, assisting in repositioning the brand and shaping effective communication methods and visual language.
Brand revitalization is suitable for businesses looking to rebuild their brand image, such as: shifting the target market from B2B to B2C, transitioning from custom-made to mass production, or even eliminating outdated visual identities and brand cores while maintaining product competitiveness.
Brand Optimization
Brand optimization is suitable for businesses looking to emphasize the added value of their brand or strengthen certain aspects of its image. Through our research, we identify that the product or service has a certain level of quality and competitiveness. However, from a third-party perspective, we may uncover overlooked brand advantages or persistent pain points. We then formulate new strategies to break past cycles and find the correct direction for the brand.
While brand revitalization requires a complete overhaul, brand optimization still requires meticulous planning and execution to ensure that the brand does not lose or conflict with its core values.
